Experience our refreshingly human approach to shopping for engagement rings & jewelry. Owner, Harold Krasner began his journey in the retail jewelry business along with his wife, Joy, in 1979. A second generation jeweler, Harold was born and raised in South Africa - which may easily explain why diamonds are not only a part of his very fiber, they are his true passion. He is the jeweler's jeweler. Harold began his career by selling exclusively to the trade as a diamond importer & manufacturer - creating unique designs for area jewelers. Unlike other purveyors, Harold hand picks every diamond and piece of fine jewelry in our showroom. You may call it obsessive. We call it good fortune. After all, our customers expect their jewelry to be second to none. We consider ourselves privileged to have one of the most intelligent diamond specialists in Southern California. Third generation appears to be the charm. Joining Harold and Joy is their son, Ryan, who brings his innovative ideas to the forefront of the business.